Business: Saffola Arise-The new Rice !

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posted by manmeetsingh123 700 days ago

Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati Rice or simple rice ? What is special about it ? These were the questions that came into my mind when i saw the TV Ad for the first time.
discuss | tags: saffola marico arise rice all | category: Business | Content type: Text/Pictures | Add this link to... | tell a friend | bakwaas

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